In a bold move that underscores its growing influence in the
African betting industry, Afreko Media has announced its acquisition of
Gamblers.Africa, a top online platform that connects users to the foremost
online casinos available in numerous African countries.
This acquisition marks
a significant milestone for Afreko Media, building on its earlier
acquisition of Betting Companies Africa (BCA) in March 2023.
Underpinned by a shared vision of trust and transparency,
this merger harmonises the stellar reputations that both entities have forged
over the years. Afreko Media continues its march to declutter the affiliate
landscape, ensuring that users across the African continent are presented with
clear and structured reviews. The synergy between Afreko Media, with its robust
media presence, and Gamblers.Africa’s detailed iGaming insights promises to
herald a fresh, enriched era for African betting enthusiasts.
Speaking on this development, Joseph Muchiri, Content
Specialist at BettingCompaniesAfrica,
a member of the Afreko Media team, expressed his
excitement: “This is a remarkable time for all of us. Incorporating
Gamblers.Africa into our ecosystem means a broader service offering and an even
richer experience for our users. The legacy of Gamblers.Africa in steering
users to superior online casinos and delivering current news is fantastic.
Together with the guidance BCA has always provided to its users, guiding them
to the finest betting sites in Africa, we are poised to serve the African
community even more effectively.”
This acquisition aligns seamlessly with Afreko Media’s
steadfast commitment to elevating the African betting and iGaming sectors,
building upon its earlier addition of BettingCompaniesAfrica to its robust
portfolio. The envisioned future is a bright one, as African bettors can expect
an integrated, enriched platform that caters adeptly to all their betting
requirements, combining BettingCompaniesAfrica’s profound sportsbook insights
and Gamblers.Africa’s expertise in casino and iGaming.
“We’ve maintained a clear vision — to simplify and enhance
the betting journey for African aficionados,” Muchiri further stated. “Now, we
are better positioned to realise this vision, bringing together our strengths,
learning from each other, and creating a product that is truly unparalleled in
Afreko Media reaffirms its dedication through these
strategic acquisitions to place the African continent at the forefront of the
betting industry, delivering only the finest, most reliable, and comprehensive
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