These tips will help you attract new customers to your business.
The goal of every business is to attract new customers, however, this is not a walk in the pack.
This doesn’t mean you should do away with the ones you already have; in fact, you need your existing customers to guide you in whatever process you need to adopt to find new ones.
Here are seven tips for attracting new customers:
1. Do a survey for existing customers
As mentioned earlier, you need your existing customers. The survey will help ask them questions on how they feel about your services or products.
So that they don’t act too nice and tell you ‘it’s okay’, ask them for suggestions they think could make the business better. You could also ask what would have excited them about your products or services.
Once you have that info, start planning!
Maybe it’s time to rebrand your business. Based on your customer feedback, you should start implementing it. It could be a more attractive logo, reduced prices, more varieties of products, better customer service, and many other ideas.
3. Embrace partnerships
Search for top businesses and pitch them what you can offer in exchange for your business promotion. Don’t let this be only about YOU or YOUR BUSINESS; they would think you’re just selfish.
Ensure that your idea is creative and beyond intelligent.
4. Create discounts
Discounts are attractive and effective in ‘luring’ new customers e.g buy 2-get-1 free. When people especially potential customers see that there’s a limited time for it, they quickly venture into buying that product.
Offers like these can attract new customers who have been considering doing business with you but need an incentive to actually change their shopping habits.
5. Ask for referrals
Once you’ve gained a customer’s loyalty, put it to use by asking for referrals. Current customers are a great source of new customers. For example, send a follow-up email asking for a referral after a customer has received their order from your e-commerce site.
6. Use online reviews
You can integrate customer feedback by using online reviews. Link the reviews to your website and social media handles, this will encourage potential customers to check you out.
Social proof is extremely powerful, and prospective clients are more willing to try your business if they witness others praising it.
You can generate attention and new customers by networking at events. Also, participating in industry panel discussions, online webinars, speaking at industry events or groups that your target customers belong to, as well as holding educational sessions or workshops will demonstrate your subject competence to potential new customers.
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