‘I didn’t know economy was this bad,’ Basketmouth laments N30m cost of music video

Popular comedian and music executive, Bright Okpocha, aka
Basketmouth, has bemoaned the increased price of music video production fees in
Nigeria.

Basketmouth recalled how the industry standard fee used to
range around 7 – 7.5 million Naira but now costs 27 – 30 million Naira.

He explained the price hike was the reason he decided to opt
for a holdup video for ‘Party’, the lead track from his upcoming album,
‘Uburu’, instead of splashing over N25 million to shoot a standard video.

Basketmouth made this known in a recent interview with The
Beat 99.9 FM, Lagos.

He said, “The visual we have for my song ‘Party’ with
Peruzzi is not an official video. It’s just like a holdup because I did not
know that the economy has hit us that bad. 2 years ago, I used to make videos
for 7 – 7.5 million Naira. Now, it is 27 – 30 million Naira.”